Rob Fox
William “Bill” Coors, the former chairman of the Adolph Coors Company — most famous for its light beer, Coors Light — has passed away at the age of 102. The beer industry titan was born in Golden, Colorado on August 11, 1916, is the grandson of Coors founder Adolph Coors.
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Bill Coors earned a bachelor’s degree from Princeton University in 1938 and then a masters in chemical engineering from Princeton in 1939. From there he immediately began working for the family business. By 1959 he was named the chairman of the company — a position he held until he retired in 2000. He was also an official beer taste tester for the company, a position he held until his 100th birthday.
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Under the leadership of Bill Coors, the company grew from a regional brewery to an industry leader in the United States. To date, Molson Coors owns the second largest share of the beer market in the United States, behind only Anheuser-Busch. Bill Coors was also responsible for pioneering the use recyclable two-piece aluminum can, which is now standard in the American brewing industry.
This is sad news for lovers of $2 beer pitcher specials, drunken Denver Broncos fans, frat guys, and those who know that the best way to wash down an unnecessarily large plate of wings guaranteed to cause a bathroom disaster is with a thousand ounces of light beer. For Americans.
To honor the late, great Bill Coors, head to your nearest gas station, hand them ten-ish dollars, and grab a 12-pack of aluminum can Coors Lights. Then walk directly into the parking lot, open that 12-pack and shotgun all twelve of those beers in a 12 shotgun salute the American brewing legend. Then puke. Then recycle the cans.
Goodnight, sweet beer prince. We shall all drink a thousand beers, each, in your honor.
