NAACP claims a shooting club’s “kneeling” billboards are racist, but the owner is fighting back L: Ezra Shaw/Getty Images, R: Screenshot/Twitter/@MonekeRagsdale

A New Jersey shooting club is under fire amid claims that its billboard depicting a kneeling soldier is racist, but the owner is taking a stand.

“It has absolutely nothing to do with race,” said Wesley Aducat, owner of South Jersey Shooting Club, to The Philadelphia Inquirer. “It’s just support for our veterans.”

RELATED: NAACP chapter takes national anthem protests to a whole new level with a shocking idea

The billboards read: “The only time we take a knee…” and features a silhouette of a soldier kneeling while shooting a rifle. The URL of the club’s website is written at the bottom.

The sign’s message appears to be a response to the NFL protests sparked by ex-San Francisco 49er Colin Kaepernick’s 2016 decision to kneel during pregame renditions of the national anthem. Much of the public has been very critical of the continued protests, while participating players argue that they are not trying to disrespect the flag but are simply calling attention to racial injustice and police brutality.

Local activists from the NAACP chapter in Camden, N.J., are calling for protests of the company and demanding that Aducat remove the billboard.

NAACP member Keith Benson Sr. has encouraged people to call and complain.

“We’re talking about police murdering unarmed black people,” he said to the Philadelphia Inquirer. “[South Jersey Shooting Club desrves] all the disrespect they’re going to get as a result of putting it up. But they probably thought they were clever. They probably thought they were strong, patriotic Americans.”


Aducat, however, is putting his foot down. The owner refuses to give in to protests and take down the billboard, saying that while he supports the right to protest, taking a knee is disrespectful to the military, especially since some of the club members are veterans. The shooting club is also affiliated with the NRA and requires all its members to join.

RELATED: Watch how this professional basketball player thanked military vets with a thoughtful gesture

The club’s Facebook page has received several mixed responses to the billboard.

One user shared, “I love your billboards as well. I think we need more of them around our country supporting our troops and service members. You have my support. Keep it up!”

Another posted his plans to tell people to stay away from the range: “I’m recommending all of the new African American Gun Owners that I’ve introduced to gun ownership, self defense and target practice to avoid your facility.”

Another argued that the advertisement is an offensive way to advertise firearms.

I don't care for your ad on Rt. 73. I'm sure there's a way to advertise responsible common sense firearm training and use that's not offensive.


Posted by Sandi Shivers on Sunday, November 5, 2017

Christabel is a twenty-something graduate from Virginia Commonwealth University. She's a big fan of writing, television, movies, general pop culture and complaining about how they've annoyed her. Long live the Oxford comma.
View More Articles

Stories You Might Like