Jerry Jones Says He’d ‘Never’ Sell Cowboys, Then Names His Price

Jerry Jones swears he’d never sell the Dallas Cowboys.

But in capitalist society, they say everything and everybody’s got a price.

Jones’ price to sell the Cowboys?

“More than $10 billion,” he said. But the 79-year-old owner made it clear that won’t happen because “he would never sell the Cowboys.”

Regardless, $10 billion for the Cowboys could be a steal. According to Forbes, the Cowboys are one of the most valuable sports franchises in the world, valued at $6.5 billion. Experts speculate Jones could get $8.5 billion for the team.

But again, it’s a moot point – he’s not selling. He swears it.

“Let me make this very clear,” he told Peter King of NBC Sports. “I’ll say it definitively. I will never do it. I will never sell the Cowboys. Ever.”

Jones bought the Cowboys in 1989 for $150 million, which was a record at the time.

“Back then,” Jones said, “Donald Trump said he felt sorry for the guy who bought the Dallas Cowboys. He called it ‘reckless crazy.’ And we really were America’s Team, because the FDIC owned 5 percent of the franchise. Every day, my motivation was simply to survive.”

“I danced with the devil, and it created an edge with me, Jones continued. “I didn’t want Jimmy Johnson to f— with me because I just lost my tolerance after what I went through in my early days. So how does it feel to see some of these values now, and see the value of the Dallas Cowboys now? Just go back to the early days, and you can see how the game has improved and become such a part of American life. Did you know that seven percent of fans have ever gone to an NFL stadium? The rest fell in love with it through the viewing of the games. The pageantry, the aura, the interest of a fan base, the fact that an Al Michaels can relay the excitement of the game to a fan base.”

The Cowboys have won three Super Bowls under Jones’ ownership, but none since the 1990s.

We’ll see what happens if that $10+ billion is ever offered.