It describes everything from ice cream to fashion, but how did “flavor of the month” originate?

In modern lexicon, a “flavor of the month” is something that’s popular, but only for a short amount of time.

The oldest known use of the phrase comes from a 1930s ice cream advertisement from Sealtest Dairy. Competing ice cream companies often used the phrase to highlight certain monthly offerings and attract more customers.

“Flavor of the month” really took off in the 1940s, when other industries adopted it. By 1947, it was describing everything from relationships to fashion trends.

More origins of phrases

Marc August About the author:
Marc August is a producer with over 10 years experience. He attended the Savannah College of Art and Design. We’ve heard that he plans on capturing either the legendary Bigfoot or the Loch Ness Monster. He’s not picky.  A Yeti would also be cool.
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Beth Sawicki About the author:
Beth Sawicki is a content editor at Rare. Email her at [email protected].
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