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Is it possible to not only stop hair from going gray, but turn it back to its natural color?

Just For Men announced Monday it created a “smart shampoo” that “gradually reduces gray for subtle, permanent and natural looking results.”

There’s no trick to it; customers simply use the shampoo, Control GX, “for a couple of weeks” until they achieve their desired hair color.

RELATED: Combining these 2 basic ingredients is rumored to stop gray hair from forming

The company claims Control GX works on every shade of hair except red. It reduces gray by mimicking the hair’s pigment, which is what gives it its natural color. When the shampoo is massaged into the hair, it releases that pigment.

It reportedly took the Just For Men team more than eight years to research and develop Control GX. The company calls the result “a technical breakthrough and category game-changer as no shampoo that delivers permanent gray reduction exists in the hair care market.”

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